Search Engine Optimization: Why you should do it
By now, most online marketers and company owner understand that SEO is a vital element for driving website traffic. If your website and content aren't properly enhanced, both for desktop and mobile users, you'll have an extremely challenging time attracting traffic from natural search your website.
However, there are lots of benefits of SEO aside from increased traffic. Here are just a few of those advantages:
1. Appropriate SEO not only means much better rankings, it means a better user experience
There's no question that user experience is now a substantial ranking element. The search engines wish to see a mobile-friendly style, great user signals (due time on site, low bounce rates, and so on) and great combination of appropriate images and videos. These aspects are very important for offering a fantastic experience for your visitors too; simply put, by optimizing your site for SEO, you're instantly also enhancing your user experience. And a fantastic user experience means higher conversion rates, more trust, and increased brand name loyalty.
2. Organic search might represent as much of 64% of all website visitors
A research study by Conductor of over 310 million website visits to 30 different sites revealed that organic search accounted for 64% of all web traffic. While other research study seems to indicate that social media has actually now surpassed search somewhat in terms of recommendations, there's no question that search remains a critical source of traffic for a lot of services.
3. SEO leads tend to have higher close rates than outbound leads
According to this post at Search Engine Journal, SEO leads result in an average close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't validate the original source of this statistic, it would not surprise me if this held true; it makes sense that searchers who are trying to find particular services or products are most likely to purchase from businesses who they look for through search, rather than those who try to attract them using outgoing marketing techniques (i.e. cold leads).
4. Incoming marketing techniques (including SEO) lead to more leads than outbound, paid media or self-sourced leads.
According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit business all report inbound practices as being their main source of leads. This same report discovered that among marketing experts, SEO had become the # 1 source of leads over the previous 6 month duration. One question to ask yourself is: if you're not creating leads through search, who is catching these important leads?
5. Ranking in local search straight leads to increased check outs and sales
If you run a regional company, enhancing your site for regional search is absolutely important. Increasingly more customers are using regional search questions to determine regional companies and to discover locations, hours and instructions.
According to Google, 50% of customers who performed a regional search on a mobile device went to a store on that exact same day. These searches likewise led to higher sales: 18% of regional mobile searches led to a sale within one day.
6. Online marketers rank SEO as one of their most effective digital marketing techniques
To see how reliable something is, sometimes it's finest to go straight to the source. According to the 2015 State of Marketing report, of the marketers who are using SEO and SEM as part of their marketing technique, 66% discover it "very reliable or effective". Only 7% mentioned that their SEO efforts were "not very efficient or go here not at all reliable". These appear like reasonable odds to me!
7. SEO leads to increased reliability for your brand name
Ranking extremely in the search results signals to searchers that you're a key player in your industry. On the other hand, ranking on the 2nd or 3rd page might cause undesirable assumptions: that you're a new company, that you're not also understood or that you do not have the spending plan (and hence sales) to afford to boost your rankings.
8. SEO can be a less hands-on strategy than other incoming strategies
Social media and email marketing are both highly effective channels for generating leads, however both need some degree of consistent effort. As soon as a page is SEO-optimized, you can typically sit back, unwind, and let it climb up the rankings on its own benefit.
9. Being on the 2nd or 3rd page of the search engine result means virtually no search visibility
Some business owners forgo any formal SEO efforts because they believe that remaining in the search results (throughout the outcomes) is "sufficient". Research study by Moz shows that 71.33% of clicks occur on page one of the search results. Properly enhancing your website and material are key to attaining leading rankings; and therefore any degree of search visibility.
10. The vast bulk of customers research products online prior to going to a store
Research from GE Capital Retail Bank reveals that 81% of buyers research and compare products online prior to making a local purchase. Other research puts this number as high as 94% for B2B purchasers. Attaining very first page rankings for your business and products is important if you want consumers who are actively locating your items to be able to find you.
About razwerks
razwerks is an Orange County SEO Company and Digital Marketing Agency that provides - Strategic Marketing and Development that Boosts Sales. That means we are as interested as you are in making sure your brand raises to the top of the internet and can be found over your competitors.
We specialize as an SEO Company in Orange County focusing on both organic traffic, and local SEO. Our Digital Marketing expertise includes Orange County Web Design, Google Adwords (PPC), Branding, Reputation Management, Content & Video Production, and Email Marketing.
Need some help? Give us a call, and one of our customer centric specialists will be happy to help out!
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razwerks
1968 S. Coast Hwy #479
Laguna Beach CA 92651
949-627-4771
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