SEO: Why you should do it
By now, many marketers and entrepreneur understand that SEO is an important factor for driving website traffic. If your site and content aren't properly optimized, both for desktop and mobile users, you'll have an incredibly challenging time drawing in traffic from organic search your site.
However, there are many benefits of SEO aside from increased traffic. Here are just a few of those advantages:
1. Correct SEO not just suggests much better rankings, it suggests a much better user experience
The search engines desire to see a mobile-friendly design, good user signals (high time on site, low bounce rates, and so on) and great integration of relevant images and videos. These aspects are all essential for providing an excellent experience for your visitors as well; in other words, by enhancing your site for SEO, you're automatically likewise enhancing your user experience.
2. Organic search may represent as much of 64% of all site visitors
A study by Conductor of over 310 million website visits to 30 different websites revealed that organic search accounted for 64% of all web traffic. While other research seems to show that social media has now overtaken search a little in terms of recommendations, there's no question that search stays a critical source of traffic for the majority of services.
3. SEO leads tend to have higher close rates than outgoing leads
According to this short article at Search Engine Journal, SEO leads result in a typical close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't verify the initial source of this fact, it would not amaze me if this were true; it makes good sense that searchers who are looking for particular service or products are more likely to buy from companies who they look for through search, rather than those who try to attract them utilizing outbound marketing techniques (i.e. cold leads).
4. Inbound marketing techniques (including SEO) lead to more leads than outgoing, paid media or self-sourced leads.
According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit companies all report incoming practices as being their primary source of leads. This very same report found that amongst marketing professionals, SEO had actually ended up being the # 1 source of leads over the previous 6 month period. One concern to ask yourself is: if you're not generating leads through search, who is recording these valuable leads?
5. Ranking in regional search straight results in increased sees and sales
If you run a local service, visit website optimizing your site for regional search is absolutely vital. More and more consumers are utilizing local search inquiries to recognize local services and to discover locations, hours and directions.
According to Google, 50% of customers who performed a local search on a mobile phone checked out a store on that exact same day. These searches likewise led to higher sales: 18% of regional mobile searches caused a sale within one day.
6. Marketers rank SEO as one of their most efficient digital marketing methods
To see how effective something is, in some cases it's finest to go straight to the source. According to the 2015 State of Marketing report, of the marketers who are using SEO and SEM as part of their marketing technique, 66% discover it "really effective or efficient". Just 7% mentioned that their SEO efforts were "not very effective or not at all efficient". These appear like affordable odds to me!
7. SEO results in increased reliability for your brand name
Ranking extremely in the search results signals to searchers that you're a key player in your market. On the other hand, ranking on the 2nd or 3rd page might cause undesirable presumptions: that you're a brand-new organisation, that you're not too understood or that you do not have the budget plan (and therefore sales) to afford to boost your rankings.
8. SEO can be a less hands-on method than other inbound techniques
Social media and email marketing are both extremely effective channels for creating leads, but both need some degree of consistent effort. When a page is SEO-optimized, you can typically sit back, relax, and let it climb up the rankings on its own benefit.
9. Being on the 2nd or 3rd page of the search results page methods practically no search presence
Some business owners give up any official SEO efforts since they think that being in the search results page (throughout the results) is "sufficient". Research study by Moz shows that 71.33% of clicks occur on page one of the search results. Effectively optimizing your site and material are crucial to achieving leading rankings; and for that reason any degree of search visibility.
10. The vast majority of customers research products online before going to a store
Research Study from GE Capital Retail Bank shows that 81% of consumers research study and compare items online before making a local purchase. Other research study puts this number as high as 94% for B2B purchasers. Achieving first page rankings for your service and items is critical if you want consumers who are actively seeking your items to be able to discover you.
About razwerks
razwerks is an Orange County SEO Company and Digital Marketing Agency that provides - Strategic Marketing and Development that Boosts Sales. That means we are as interested as you are in making sure your brand raises to the top of the internet and can be found over your competitors.
We specialize as an SEO Company in Orange County focusing on both organic traffic, and local SEO. Our Digital Marketing expertise includes Orange County Web Design, Google Adwords (PPC), Branding, Reputation Management, Content & Video Production, and Email Marketing.
Need some help? Give us a call, and one of our customer centric specialists will be happy to help out!
For more information contact:
razwerks
1968 S. Coast Hwy #479
Laguna Beach CA 92651
949-627-4771
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